Stand Out In The Black Friday Crowd & Be One In A Million!
Black Friday is almost here, with unlimited possibilities for your e-commerce and online business to maximize traffic and achieve the highest profits.
To help you get the best practices to exploit the sales rush of this month, we’ve gathered all the essentials for you to hack Black Friday. Choose your favorite approach from our massive list!
2021 Sales Statistics and Numbers You Should Know & Learn From.
You need to look closely at the previous year’s figures to predict and prepare for the upcoming events because every brand has an e-store these days, but not everyone knows how to grow it; therefore, these numbers will provide you with practical ideas, and hints on how to make the most use of the Black Friday shopping madness that is about to blow up!
More than 70% of the traffic on Black Friday was from mobile devices.
So if your website’s mobile version has bugs, you need to fix it now, or at least give it the same attention you give to the desktop version.
Cart Abandonment on Black Friday was 77.74%
Be genuine and honest in your offers because your customers are actively searching for the best deals, and they will know if your discounts are worth it. And remember to give them a once-in-a-year offer, especially when Airlines and Luxury Fashion witnessed the highest cart abandonment rates.
49% of Customers Said That Free Shipping Was Their Biggest Motivation To Purchase Online
Free delivery could drive people to purchase and spend more; as usual, the interested buyer could unlock this option by spending a minimum amount of money, so it’s a significant factor in the decision-making process.
94% Of Shoppers in 2022 Shop Online
One of the most important figures that you need to put right in front of your eyes constantly to truly believe without a shadow of a doubt that your online efforts could grow your ROI smartly and effectively.
Now Let’s Talk Tips and Tricks, So Here’s Your Checklist:
Plan Ahead & Think Like your Customers
Your customers are preparing themselves with a list of purchases; some of them are even waiting since September and October, postponing the purchase to benefit from Black Friday’s offers; if you offered 10% off the total price of what they want to buy, they would be more than happy.
Black Friday = Value
We all know that there are times when brands offer huge discounts to get rid of the goods to prepare and make room for the new arrivals; it’s called a clearance sale, and usually, it’s on summer pieces in the Winter season, etc. The thing about Black Friday is that 80% of shoppers are willing to pay more for an item if a brand offers them a genuine discount on something that they are actually going to use now, for example, an offer on the new arrival section because at the end of the day you want your customers to tell their friends to hurry up they have 10% off on everything for 24 hours instead of saying Nah they only cut price on one tiny section on old items!
Work On Your Website UX
Motivate and surround your customers with Black Friday vibes whenever they enter your website or read your promotional email because it’s not a regular discounts season; it’s a shopping festival and a holiday, even for high-end luxury brands that take another approach which is inviting their customers to VIP luxury giveaways competitions or offering complimentary gifts such as personalization and gift wrapping.
Establish A Discount Countdown Timer
Take advantage of the fact that shoppers know, wait, and will be keen to shop on Black Friday days, whether it’s the days leading up to Black Friday or the days that follow, or just the Friday itself, by establishing a countdown to let them know it’s a once in a year offer with limited time to encourage them to purchase faster.
Check Your Hosting Site
Black Friday traffic is the heaviest of all the seasons as you want to run a massive campaign within a short time, so make sure that your web hosting provider can maintain such load from your upcoming campaign and that your provider won’t make any changes or updates during this time to avoid website crash.
Partner Up With Affiliate Network
If you want to have marketers from all over the fields: content creators, bloggers, media buyers, news websites, reviews sites, and many more to promote your products or services deals during Black Friday, then you need to partner with a powerful Affiliate Network to get access to thousands of publishers who will work for you in exchange for a commission.
What Does It Mean? How Much Should I Pay To Use Affiliate Marketing On Black Friday?
Collaborating with an affiliate network means working on a performance-based approach; in simpler words, you will pay after having real and measurable results. For example, if your goal is to increase sales, the publishers/affiliates will work to promote your products, and after the traffic is increased and your products are sold, you will pay-per-sale upon the agreed commissions.
Where Do Affiliates Work?
You will find them everywhere, on social media marketing, search engine optimization, content marketing, email marketing, and mobile Marketing. Affiliates work and use all kinds of tools, such as posts, emails, videos, reels, stories, blogs, and paid ads.
The Top Achiever Affiliate Network In MENA
AFFSQUARE Affiliate Network is an award-winning and top achiever performance guru in MENA. They are fully equipped for the digital universe to empower advertisers to grow their e-commerce, increase traffic and achieve the highest profits with 0% risk in a commission/performance-based model with a fleet of +4k High-performers Affiliates Marketers promote products and services on a commission-based model for hundreds of industries to reach the niche smartly and effectively through clear, credible, and reliable key measurements to secure earnings for your online business not just on the Black Friday season but throughout the whole year.
As harsh as it may sound, driving traffic is your do-or-die for your e-commerce to stand out in the Black Friday sales gala, but it’s never about only targeting and grabbing the traffic. Instead, it’s a complete process of assembling concrete actions toward a functional, successful, and captivating e-commerce store.