Be the striker & get the highest revenue in the world cup season!
Every brand, e-commerce, marketer, and business developer is thinking about world cup campaigns and how to benefit from the major event held every four years, as people eagerly wait for it from all over the world, and it’s the most popular topic across social media, with millions creating content, commenting, sharing and chatting about the event.
It’s your chance to reach more audiences and boost engagement for your brand, and your business doesn’t have to do anything with sports to participate in this traffic/sales marathon; you need to hop onto the calendar of the world cup, which operates so quickly as the festival only lasts for a short period of time. However, it’s worth cramming in as much effort as possible due to its high potential to increase revenues during these sporting events.
How Can I Get a Game Plan for my Revenues During World Cup?
You should treat this event as you do with major ones such as Christmas, new year, valentines or black Friday; even if you are not a sports fan, we guarantee that you know lots of people in your circle who are, so you should tailor campaigns and offers then work with marketers who can effectively target and take advantage of those soccer lovers.
Should my campaigns in the World Cup Target Men Only?
Not at all. We know it can be confusing how to make brands that mainly target women participate in planning and scheduling for World Cup marketing, but the beauty of this month-long event is that it’s full of trends, music, celebrities, etc., as the World Cup has grown into more than just an international football event, it’s a full-fledged event, it’s a worldwide festival. Your brand can partner up with celebrities who take part in the action and promote new lines inspired by the nature of the hostess country, such as many brands did in South Africa in 2010, highlighting the culture, the colors, and the people, the worldwide known brand -Louis Vuitton- has been partnering with the legendary FIFA World Cup trophy to provide a travel trunk to be carried in, and a day before starting FIFA Qatar 2022 they launched a campaign with the two legends Messi and Cristiano, and it literally rocked the social media in its first hours.
There are endless ideas to boost your brand engagement on a small scope during this event, such as:
- Go creative and mix Fifa content with your products.
- Conduct football prediction competitions with prizes.
- Make a special theme for the month.
- Use your country’s colors if it is one of the 32 teams playing in the 2022 FIFA World Cup.
- Go multichannel: synchronize your platforms with FIFA’s content to collect traffic.
- Plan ahead to seize the trend.
- Be a risk taker: use memes and humor.
- Remember to keep it relevant to your products and services.
Don’t Get A Red Card: Be Aware of FIFA’s Marketing Rules & Copywrites!
Unfortunately, advertisers and marketers can’t create campaigns for the World cup freely using whatever they desire; in a nutshell, FIFA listed elements that are prohibited to use by non-official partners, or you will face intellectual property law and will get restricted. Check out the protected copyrights:
- FIFA World Cup Qatar 2022
- FIFA World Cup
- FIFA
- World Cup
- World Cup 2022
- Copa Mundial
- Coupe Du Monde
- Mundial
- Qatar 2022
- قطر 2022
- فيفا وورلد كوب
- كأس العالم
- فيفا
- وورلد كوب 2022
&
- Official mascot image or name.
- Official trophy image.
- Expect Amazing — the official slogan.
- FIFA marks and logos.
- Official source of the event.
If your goal is highest revenues: Use Affiliate Marketing!
Why bother yourself with restrictions when your e-commerce can win the month with sales-focused campaigns that guarantee the highest profits with minimal risks? — The magic solution is Affiliate Marketing. So many advertisers tend to hire affiliate marketers to avoid all the hustle of running ads in the gold rush season, as affiliates/ publishers are armed with all the needed sources to stand out in the crowd and drive the highest traffic/ secure maximum sales and profits for your e-business, they know exactly how to steer clear of violating FIFA’s intellectual property rights.
How Do Affiliates Get The Ball Rolling?
They keep their eyes on the ball! Affiliates rise in the high seasons, and the championship wave is their field to play with game-changer techniques; for those who don’t know affiliates, you can find them everywhere because they are:
- Bloggers
- Influencers
- News & Media Sites
- Content Creators
- Media buyers
- Group Admins
- Reviews Websites
- Loyalty or Cashback Sites
- Coupon Sites
They do all the work for your e-commerce and online business, from traffic generation, funnel optimization, conversion rate escalation, social media marketing, and much more.
How Can I Sign With Affiliates Superstars?
By signing up for AFFSQUARE Affiliate Network, you will have access to more than 4K affiliates in different fields; the network handles the entire affiliate marketing process. It helps affiliates to create profitable campaigns to maximize advertisers’ profits by driving the highest traffic plus saving time and money in this sports season and all the seasons.
Summing it Up!
All of the affiliates’ goal is to promote your products/services and get their commission whenever a sale is secured, a lead is generated, an app is installed, etc. Their motivation is to win the World Cup sales and performance trophy and to let you win by paying only for real results.
Stand Out In The Black Friday Crowd & Be One In A Million!
Black Friday is almost here, with unlimited possibilities for your e-commerce and online business to maximize traffic and achieve the highest profits.
To help you get the best practices to exploit the sales rush of this month, we’ve gathered all the essentials for you to hack Black Friday. Choose your favorite approach from our massive list!
2021 black friday Sales Statistics and Numbers You Should Know & Learn From.
You need to look closely at the previous year’s figures to predict and prepare for the upcoming events because every brand has an e-store these days, but not everyone knows how to grow it; therefore, these numbers will provide you with practical ideas, and hints on how to make the most use of the Black Friday shopping madness that is about to blow up!
More than 70% of the traffic on Black Friday was from mobile devices.
So if your website’s mobile version has bugs, you need to fix it now, or at least give it the same attention you give to the desktop version.
Cart Abandonment on Black Friday was 77.74% (salecycle)
Be genuine and honest in your offers because your customers are actively searching for the best deals, and they will know if your discounts are worth it. And remember to give them a once-in-a-year offer, especially when Airlines and Luxury Fashion witnessed the highest cart abandonment rates.
49% of Customers Said That Free Shipping Was Their Biggest Motivation To Purchase Online in black friday
Free delivery could drive people to purchase and spend more; as usual, the interested buyer could unlock this option by spending a minimum amount of money, so it’s a significant factor in the decision-making process.
94% Of Shoppers in 2022 Shop Online
One of the most important figures that you need to put right in front of your eyes constantly to truly believe without a shadow of a doubt that your online efforts could grow your ROI smartly and effectively.
Now Let’s Talk Tips and Tricks, So Here’s Your Checklist:
Plan Ahead & Think Like your Customers
Your customers are preparing themselves with a list of purchases; some of them are even waiting since September and October, postponing the purchase to benefit from Black Friday’s offers; if you offered 10% off the total price of what they want to buy, they would be more than happy.
Black Friday = Value
We all know that there are times when brands offer huge discounts to get rid of the goods to prepare and make room for the new arrivals; it’s called a clearance sale, and usually, it’s on summer pieces in the Winter season, etc. The thing about Black Friday is that 80% of shoppers are willing to pay more for an item if a brand offers them a genuine discount on something that they are actually going to use now, for example, an offer on the new arrival section because at the end of the day you want your customers to tell their friends to hurry up they have 10% off on everything for 24 hours instead of saying Nah they only cut price on one tiny section on old items!
Work On Your Website UX
Motivate and surround your customers with Black Friday vibes whenever they enter your website or read your promotional email because it’s not a regular discounts season; it’s a shopping festival and a holiday, even for high-end luxury brands that take another approach which is inviting their customers to VIP luxury giveaways competitions or offering complimentary gifts such as personalization and gift wrapping.
Establish A Discount Countdown Timer
Take advantage of the fact that shoppers know, wait, and will be keen to shop on Black Friday days, whether it’s the days leading up to Black Friday or the days that follow, or just the Friday itself, by establishing a countdown to let them know it’s a once in a year offer with limited time to encourage them to purchase faster.
Check Your Hosting Site
Black Friday traffic is the heaviest of all the seasons as you want to run a massive campaign within a short time, so make sure that your web hosting provider can maintain such load from your upcoming campaign and that your provider won’t make any changes or updates during this time to avoid website crash.
Partner Up With Affiliate Network
If you want to have marketers from all over the fields: content creators, bloggers, media buyers, news websites, reviews sites, and many more to promote your products or services deals during Black Friday, then you need to partner with a powerful Affiliate Network to get access to thousands of publishers who will work for you in exchange for a commission.
What Does It Mean? How Much Should I Pay To Use Affiliate Marketing On Black Friday?
Collaborating with an affiliate network means working on a performance-based approach; in simpler words, you will pay after having real and measurable results. For example, if your goal is to increase sales, the publishers/affiliates will work to promote your products, and after the traffic is increased and your products are sold, you will pay-per-sale upon the agreed commissions.
Where Do Affiliates Work?
You will find them everywhere, on social media marketing, search engine optimization, content marketing, email marketing, and mobile Marketing. Affiliates work and use all kinds of tools, such as posts, emails, videos, reels, stories, blogs, and paid ads.
The Top Achiever Affiliate Network In MENA
AFFSQUARE Affiliate Network is an award-winning and top achiever performance guru in MENA. They are fully equipped for the digital universe to empower advertisers to grow their e-commerce, increase traffic and achieve the highest profits with 0% risk in a commission/performance-based model with a fleet of +4k High-performers Affiliates Marketers promote products and services on a commission-based model for hundreds of industries to reach the niche smartly and effectively through clear, credible, and reliable key measurements to secure earnings for your online business not just on the Black Friday season but throughout the whole year.
Finish line
As harsh as it may sound, driving traffic is your do-or-die for your e-commerce to stand out in the Black Friday sales gala, but it’s never about only targeting and grabbing the traffic. Instead, it’s a complete process of assembling concrete actions toward a functional, successful, and captivating e-commerce store
Your affiliate marketing guide to conquer Eid Al Fitr
It’s the Eid Al Fitr season! It is a great season in which consumers are ready to spend money and indulge themselves. It was found that Weekly mobile sales grew by 61% during the week of Eid al-Fitr. And many consumers depend on their smartphones to purchase online or discover new ideas and brands.
Your Affiliate Marketing Ramadan Guide
Ramadan is a period of enormous commercial and sales opportunities as people work shorter hours and have plenty of time for online shopping. It was found that Over 53% of Ramadan shoppers actually spend more in Ramadan.
How to use the Bandwagon effect and power of the crowd in your marketing?!
As an advertiser or a marketer, you always seek to successfully increase your sales and conversion rate. In order to achieve that, you need to understand your customers very well. So what is better than using psychology in your marketing?!
Your Influencers Marketing Strategy MUST Be A Priority For Your Business!
In this article, we’re going to highlight the perks of using Influencers Marketing, this recent distinct marketing shift that adds a whole new perspective to the digital advertising strategies, with numbers that confirm our claims!
Your Guide To Master Fear Of Missing Out Marketing!
It might be astonishing to know that fear can be a great motivator for humans. It is an inherited feeling in humankind. People always fear from missing something out. They are not willing to miss out on a good deal or an opportunity. Missing opportunities might cause them feelings of regrets or being left out, which leads them to act quickly. As humans, we naturally want to be part of things and always to know what’s going on around us.
Your Ultimate Guide To Native Ads!
Finding the best method to deliver the message to your consumers efficiently and unobtrusively can be a hassle. Most advertisers are now trying to find an efficient strategy to achieve their goals and connect with their customers. With the increasing number of savvy consumers and the cluttered advertising world, advertisers are struggling to stand out and deliver their message to the right audience at the right time. So, How can advertisers overcome these obstacles?
Native Ads are the answer!
Here in this article, you will get the chance to learn about native ads and why they are essential for your business.
First, you need to understand. What native ads are?
Native ads can be defined as a type of paid media designed to fit and match the content of a media source they are placed in. In short, we can say that they’re ads that fit in.
They usually don’t look like advertisements. Instead, they appear as informative and fun content as they blend well with the rest of the page and help users experience a seamless transition from consuming organic content to consuming advertising content. This unique feature of native ads reduces the risk of consumers’ frustration or clicking away.
Moreover, native ads are usually used to target users, keep them engaged, and connect with them emotionally. They provide consumers with relevant and valuable information that doesn’t appear as an ad or spam. According to Statista, it was found that 41% of consumers have a positive perception of the ad when it is placed around a relevant content. Using native ads in your advertising strategy could be a clever move as it was proved by many studies that native campaigns beat banner blindness.
To show you the effectiveness of native ads, let’s have a look at some vital statistics:
It was found that:
- 53% of consumers look at native ads more frequently than display ads.
- 70% of the people would like to know about the products from the content of the website articles, rather than traditional ad methods.
- Native advertising spending is expected to rise by 372% from 2020 to 2025, according to a global analysis.
- 72% of customers only engage with ads personalized to their interests, and native ads enable you to make more personalized ads in a personalized context.
As you have been introduced to what native ads are, it’s time to know more about their different types!
Types Of Native Ads!
According to The Interactive Advertising Bureau (IAB), Native ads can be classified into 5 types:
In-Feed Units
In-feed native advertising units are ads that appear in your social media feeds, such as sponsored posts or on a website. They’re paid placements that appear directly in line with other articles, posts, or editorial content.
Paid Search Units
Native advertising is also a popular advertising method for search engines. When you bid on ad placements on top of the search engine results pages, you are technically using native ads cause these ads are designed to look like the organic search result.
Recommendation Widgets
Another spot where you’ll find native ads on publisher sites, social media, and even search engine results pages, is in recommendation widgets. These ads usually appear at the bottom of an article or at the sides of a web page; they usually appear as recommendations for additional content that you might like.
Promoted Listings
This type of ad usually appears on e-commerce websites; they are presented in a list to match the rest of the site’s organic listing. The main difference between them and the rest of the site lists is that when a consumer clicks on them, he will be redirected to an advertiser’s landing page.
Display Ad With Native Elements
This type of native ad looks like a standard ad; consumers may even see them in an ad container or banner. However, what makes them native is that they are contextually relevant to the site they appear on or the content they appear next to. For example, a restaurant or a food company might place an ad containing their recipe on a recipe website or a blog.
Now, you know the basics, so let’s get down to business!
Why native ads might be beneficial for your business?
Delivering the message at the right time and at the right place to the right audience is considered a dilemma for most advertisers, they exert an effort to achieve that. This is where the role of native ads comes. Using native ads can enhance your targeting process, as it will help you place your ad in a context that you know it’s relevant to your target audience. In addition, integrating native ads into your strategy is capable of improving your brand awareness and will make you connect with your consumers on a personal level. Many studies have shown that native ads generate higher engagement than traditional ones, although people are aware that the content was paid for.
Exploiting their distinctive disguise feature will eliminate the risk of intrusiveness that most traditional ads face. In addition to this, the ad’s contextual relevance means that native advertising can produce a high Click-Through Rate (CTR) and boost conversions, as it was found that native ads are likely to convert consumers more than twice than traditional ads. This could be because The content can be consumed naturally and intuitively by users’ regular media consumption. Till now, we’ve mentioned bits and pieces of native ads’ benefits, so let’s dive deeper into its advantages and get into more details!
1- Increase purchase intention
Native ads have an impact on consumers’ purchase intention, according to a study conducted by Stanford University. It drives 18% higher purchase intent compared to traditional display ads. This might be because of the smart placement of the ad, the added value it gives, and the non-intrusiveness.
2- Grabbing attention
Advertisers compete to grab their audience’s attention, and native ads can give you that on a plate. Because of its soft approach, Native ads can capture your audience’s attention, as when done well, it is purposefully relevant content that fits within the page’s content. According to Acquisio, It was found that native ads generate 53% more views than traditional ads.
3- Higher conversion rate
Converting potential customers is very important for any advertiser, Native ads don’t just increase audience engagement and your brand presence, they also can give you a hand in increasing your conversion rate, as it was proved that they can drive a 40X higher CTR than traditional display ads.
4- Ad-block Friendly
37.5% of global internet users block online advertising with an ad blocker tool, according to Hootsuite. Also, Statista reported that 71% of people use ad blockers because they find websites more manageable without banner ads. So, with so many ad blockers on the rise now and many users are becoming less forgiving of ads, Native ads come to the rescue. As they are unobtrusive, read like standard content, and don’t disrupt a user’s experience. They actually offer an excellent way to reach and not irritate your target audience.
5- Building trust
Building trust with your customers is a very critical point. Native ads can aid you in this aspect, as Adweek reported that 90% of consumers like custom content from brands and over 65% of Gen X and Z consumers trust branded content more than they do with traditional ads.
Programmatic native ads:
Native advertising is one thing. But what if we told you that there is more than that?
Programmatic native advertising is using the full potential of native. Using programmatic native ads can enhance your ROI and reach. Native ads are built and then are shown to a site’s visitor after a process called Real-Time-Building (RTB).·
So how exactly does it work?
When a visitor enters a website, a request is sent to an ad exchange with information on the website and the visitor’s data. This information is then matched against available advertisers, and a real-time auction takes place.
It might sound complicated, but Let’s explain it more: for example, if you are a beauty and cosmetics retailer, you can target your consumers through different websites. If a consumer visited your website then visited another website, let it be a news website, you can display your ads based on the information that this visitor previously visited your site, but how?
You can state that you only want to display your native ad on this news website but only to the visitors who previously visited you. Then the news website starts collecting data on its visitors and does a real-time auction among different advertisers; the winning bidder gets to display his ad on the website after it takes the feel and look of the rest of the website. This process happens in a matter of seconds while the website is loading at the user’s end.
Affiliate marketing and native ads
According to the Interactive Agency Bureau (IAB) 2020 survey, 59% of advertising agencies in the Middle East are shifting into performance-based campaigns. Combining affiliate marketing with native ads can give you the best results you are aspiring for. In addition, many affiliates now are using native ads to have a more effective strategy to boost their sales, Utilizing those affiliates in your marketing strategy can maximize your profits.
Conclusion
Using native ads that mimic the look, feel, and function of a medium’s content can be your best practice to reach your audience, make them trust you, and increase the purchase intention. Applying that in your strategy, along with getting the best out of affiliate marketing, can guarantee you the best results. Here at affsquare, 40% of our affiliates integrate native ads in their strategies.
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How Can AI Benefit Your Business As An Advertiser?
The world we live in has been moving towards a future where AI is becoming more and more integrated into our lives. As a result, the need for intelligent and quick systems has become a necessity.
Advertiser’s Guide for the post- Black Friday season 2021
Have you thought about your plan after black Friday?
Whether you achieved your sales goals during this black Friday or not, don’t worry, cause the opportunity is still here. You can boost your profits after black Friday, as there are many chances to seize starting from Cyber Monday till the end of December. According to Criteo statistics, 76% of companies will limit promotions to the weekend of Big Sale Friday (41% only 1 day), which means that you can stand out and be unique by exploiting the post-black Friday period. So, prepare yourself as you’ve got a whole season to plan for.