Be the striker & get the highest revenue in the world cup season!
Every brand, e-commerce, marketer, and business developer is thinking about world cup campaigns and how to benefit from the major event held every four years, as people eagerly wait for it from all over the world, and it’s the most popular topic across social media, with millions creating content, commenting, sharing and chatting about the event.
It’s your chance to reach more audiences and boost engagement for your brand, and your business doesn’t have to do anything with sports to participate in this traffic/sales marathon; you need to hop onto the calendar of the world cup, which operates so quickly as the festival only lasts for a short period of time. However, it’s worth cramming in as much effort as possible due to its high potential to increase revenues during these sporting events.
How Can I Get a Game Plan for my Revenues During World Cup?
You should treat this event as you do with major ones such as Christmas, new year, valentines or black Friday; even if you are not a sports fan, we guarantee that you know lots of people in your circle who are, so you should tailor campaigns and offers then work with marketers who can effectively target and take advantage of those soccer lovers.
Should my campaigns in the World Cup Target Men Only?
Not at all. We know it can be confusing how to make brands that mainly target women participate in planning and scheduling for World Cup marketing, but the beauty of this month-long event is that it’s full of trends, music, celebrities, etc., as the World Cup has grown into more than just an international football event, it’s a full-fledged event, it’s a worldwide festival. Your brand can partner up with celebrities who take part in the action and promote new lines inspired by the nature of the hostess country, such as many brands did in South Africa in 2010, highlighting the culture, the colors, and the people, the worldwide known brand -Louis Vuitton- has been partnering with the legendary FIFA World Cup trophy to provide a travel trunk to be carried in, and a day before starting FIFA Qatar 2022 they launched a campaign with the two legends Messi and Cristiano, and it literally rocked the social media in its first hours.
There are endless ideas to boost your brand engagement on a small scope during this event, such as:
- Go creative and mix Fifa content with your products.
- Conduct football prediction competitions with prizes.
- Make a special theme for the month.
- Use your country’s colors if it is one of the 32 teams playing in the 2022 FIFA World Cup.
- Go multichannel: synchronize your platforms with FIFA’s content to collect traffic.
- Plan ahead to seize the trend.
- Be a risk taker: use memes and humor.
- Remember to keep it relevant to your products and services.
Don’t Get A Red Card: Be Aware of FIFA’s Marketing Rules & Copywrites!
Unfortunately, advertisers and marketers can’t create campaigns for the World cup freely using whatever they desire; in a nutshell, FIFA listed elements that are prohibited to use by non-official partners, or you will face intellectual property law and will get restricted. Check out the protected copyrights:
- FIFA World Cup Qatar 2022
- FIFA World Cup
- World Cup
- World Cup 2022
- Copa Mundial
- Coupe Du Monde
- Qatar 2022
- قطر 2022
- فيفا وورلد كوب
- كأس العالم
- وورلد كوب 2022
- Official mascot image or name.
- Official trophy image.
- Expect Amazing — the official slogan.
- FIFA marks and logos.
- Official source of the event.
If your goal is sales: Use Affiliate Marketing!
Why bother yourself with restrictions when your e-commerce can win the month with sales-focused campaigns that guarantee the highest profits with minimal risks? — The magic solution is Affiliate Marketing. So many advertisers tend to hire affiliate marketers to avoid all the hustle of running ads in the gold rush season, as affiliates/ publishers are armed with all the needed sources to stand out in the crowd and drive the highest traffic/ secure maximum sales and profits for your e-business, they know exactly how to steer clear of violating FIFA’s intellectual property rights.
How Do Affiliates Get The Ball Rolling?
They keep their eyes on the ball! Affiliates rise in the high seasons, and the championship wave is their field to play with game-changer techniques; for those who don’t know affiliates, you can find them everywhere because they are:
- News & Media Sites
- Content Creators
- Media buyers
- Group Admins
- Reviews Websites
- Loyalty or Cashback Sites
- Coupon Sites
They do all the work for your e-commerce and online business, from traffic generation, funnel optimization, conversion rate escalation, social media marketing, and much more.
How Can I Sign With Affiliates Superstars?
By signing up for AFFSQUARE Affiliate Network, you will have access to more than 4K affiliates in different fields; the network handles the entire affiliate marketing process. It helps affiliates to create profitable campaigns to maximize advertisers’ profits by driving the highest traffic plus saving time and money in this sports season and all the seasons.
Summing it Up!
All of the affiliates’ goal is to promote your products/services and get their commission whenever a sale is secured, a lead is generated, an app is installed, etc. Their motivation is to win the World Cup sales and performance trophy and to let you win by paying only for real results.