Every brand, e-commerce, marketer, and business developer is thinking about world cup campaigns and how to benefit from the major event held every four years, as people eagerly wait for it from all over the world, and it’s the most popular topic across social media, with millions creating content, commenting, sharing and chatting about the event.
It’s your chance to reach more audiences and boost engagement for your brand, and your business doesn’t have to do anything with sports to participate in this traffic/sales marathon; you need to hop onto the calendar of the world cup, which operates so quickly as the festival only lasts for a short period of time. However, it’s worth cramming in as much effort as possible due to its high potential to increase revenues during these sporting events.
How Can I Get a Game Plan for my Revenues During World Cup?
You should treat this event as you do with major ones such as Christmas, new year, valentines or black Friday; even if you are not a sports fan, we guarantee that you know lots of people in your circle who are, so you should tailor campaigns and offers then work with marketers who can effectively target and take advantage of those soccer lovers.
Should my campaigns in the World Cup Target Men Only?
Not at all. We know it can be confusing how to make brands that mainly target women participate in planning and scheduling for World Cup marketing, but the beauty of this month-long event is that it’s full of trends, music, celebrities, etc., as the World Cup has grown into more than just an international football event, it’s a full-fledged event, it’s a worldwide festival. Your brand can partner up with celebrities who take part in the action and promote new lines inspired by the nature of the hostess country, such as many brands did in South Africa in 2010, highlighting the culture, the colors, and the people, the worldwide known brand -Louis Vuitton- has been partnering with the legendary FIFA World Cup trophy to provide a travel trunk to be carried in, and a day before starting FIFA Qatar 2022 they launched a campaign with the two legends Messi and Cristiano, and it literally rocked the social media in its first hours.
There are endless ideas to boost your brand engagement on a small scope during this event, such as:
- Go creative and mix Fifa content with your products.
- Conduct football prediction competitions with prizes.
- Make a special theme for the month.
- Use your country’s colors if it is one of the 32 teams playing in the 2022 FIFA World Cup.
- Go multichannel: synchronize your platforms with FIFA’s content to collect traffic.
- Plan ahead to seize the trend.
- Be a risk taker: use memes and humor.
- Remember to keep it relevant to your products and services.
Don’t Get A Red Card: Be Aware of FIFA’s Marketing Rules & Copywrites!
Unfortunately, advertisers and marketers can’t create campaigns for the World cup freely using whatever they desire; in a nutshell, FIFA listed elements that are prohibited to use by non-official partners, or you will face intellectual property law and will get restricted. Check out the protected copyrights:
- FIFA World Cup Qatar 2022
- FIFA World Cup
- World Cup
- World Cup 2022
- Copa Mundial
- Coupe Du Monde
- Qatar 2022
- قطر 2022
- فيفا وورلد كوب
- كأس العالم
- وورلد كوب 2022
- Official mascot image or name.
- Official trophy image.
- Expect Amazing — the official slogan.
- FIFA marks and logos.
- Official source of the event.
If your goal is sales: Use Affiliate Marketing!
Why bother yourself with restrictions when your e-commerce can win the month with sales-focused campaigns that guarantee the highest profits with minimal risks? — The magic solution is Affiliate Marketing. So many advertisers tend to hire affiliate marketers to avoid all the hustle of running ads in the gold rush season, as affiliates/ publishers are armed with all the needed sources to stand out in the crowd and drive the highest traffic/ secure maximum sales and profits for your e-business, they know exactly how to steer clear of violating FIFA’s intellectual property rights.
How Do Affiliates Get The Ball Rolling?
They keep their eyes on the ball! Affiliates rise in the high seasons, and the championship wave is their field to play with game-changer techniques; for those who don’t know affiliates, you can find them everywhere because they are:
- News & Media Sites
- Content Creators
- Media buyers
- Group Admins
- Reviews Websites
- Loyalty or Cashback Sites
- Coupon Sites
They do all the work for your e-commerce and online business, from traffic generation, funnel optimization, conversion rate escalation, social media marketing, and much more.
How Can I Sign With Affiliates Superstars?
By signing up for AFFSQUARE Affiliate Network, you will have access to more than 4K affiliates in different fields; the network handles the entire affiliate marketing process. It helps affiliates to create profitable campaigns to maximize advertisers’ profits by driving the highest traffic plus saving time and money in this sports season and all the seasons.
Summing it Up!
All of the affiliates’ goal is to promote your products/services and get their commission whenever a sale is secured, a lead is generated, an app is installed, etc. Their motivation is to win the World Cup sales and performance trophy and to let you win by paying only for real results.
Black Friday is almost here, with unlimited possibilities for your e-commerce and online business to maximize traffic and achieve the highest profits.
To help you get the best practices to exploit the sales rush of this month, we’ve gathered all the essentials for you to hack Black Friday. Choose your favorite approach from our massive list!
2021 Sales Statistics and Numbers You Should Know & Learn From.
You need to look closely at the previous year’s figures to predict and prepare for the upcoming events because every brand has an e-store these days, but not everyone knows how to grow it; therefore, these numbers will provide you with practical ideas, and hints on how to make the most use of the Black Friday shopping madness that is about to blow up!
More than 70% of the traffic on Black Friday was from mobile devices.
So if your website’s mobile version has bugs, you need to fix it now, or at least give it the same attention you give to the desktop version.
Cart Abandonment on Black Friday was 77.74%
Be genuine and honest in your offers because your customers are actively searching for the best deals, and they will know if your discounts are worth it. And remember to give them a once-in-a-year offer, especially when Airlines and Luxury Fashion witnessed the highest cart abandonment rates.
49% of Customers Said That Free Shipping Was Their Biggest Motivation To Purchase Online
Free delivery could drive people to purchase and spend more; as usual, the interested buyer could unlock this option by spending a minimum amount of money, so it’s a significant factor in the decision-making process.
94% Of Shoppers in 2022 Shop Online
One of the most important figures that you need to put right in front of your eyes constantly to truly believe without a shadow of a doubt that your online efforts could grow your ROI smartly and effectively.
Now Let’s Talk Tips and Tricks, So Here’s Your Checklist:
Plan Ahead & Think Like your Customers
Your customers are preparing themselves with a list of purchases; some of them are even waiting since September and October, postponing the purchase to benefit from Black Friday’s offers; if you offered 10% off the total price of what they want to buy, they would be more than happy.
Black Friday = Value
We all know that there are times when brands offer huge discounts to get rid of the goods to prepare and make room for the new arrivals; it’s called a clearance sale, and usually, it’s on summer pieces in the Winter season, etc. The thing about Black Friday is that 80% of shoppers are willing to pay more for an item if a brand offers them a genuine discount on something that they are actually going to use now, for example, an offer on the new arrival section because at the end of the day you want your customers to tell their friends to hurry up they have 10% off on everything for 24 hours instead of saying Nah they only cut price on one tiny section on old items!
Work On Your Website UX
Motivate and surround your customers with Black Friday vibes whenever they enter your website or read your promotional email because it’s not a regular discounts season; it’s a shopping festival and a holiday, even for high-end luxury brands that take another approach which is inviting their customers to VIP luxury giveaways competitions or offering complimentary gifts such as personalization and gift wrapping.
Establish A Discount Countdown Timer
Take advantage of the fact that shoppers know, wait, and will be keen to shop on Black Friday days, whether it’s the days leading up to Black Friday or the days that follow, or just the Friday itself, by establishing a countdown to let them know it’s a once in a year offer with limited time to encourage them to purchase faster.
Check Your Hosting Site
Black Friday traffic is the heaviest of all the seasons as you want to run a massive campaign within a short time, so make sure that your web hosting provider can maintain such load from your upcoming campaign and that your provider won’t make any changes or updates during this time to avoid website crash.
Partner Up With Affiliate Network
If you want to have marketers from all over the fields: content creators, bloggers, media buyers, news websites, reviews sites, and many more to promote your products or services deals during Black Friday, then you need to partner with a powerful Affiliate Network to get access to thousands of publishers who will work for you in exchange for a commission.
What Does It Mean? How Much Should I Pay To Use Affiliate Marketing On Black Friday?
Collaborating with an affiliate network means working on a performance-based approach; in simpler words, you will pay after having real and measurable results. For example, if your goal is to increase sales, the publishers/affiliates will work to promote your products, and after the traffic is increased and your products are sold, you will pay-per-sale upon the agreed commissions.
Where Do Affiliates Work?
You will find them everywhere, on social media marketing, search engine optimization, content marketing, email marketing, and mobile Marketing. Affiliates work and use all kinds of tools, such as posts, emails, videos, reels, stories, blogs, and paid ads.
The Top Achiever Affiliate Network In MENA
AFFSQUARE Affiliate Network is an award-winning and top achiever performance guru in MENA. They are fully equipped for the digital universe to empower advertisers to grow their e-commerce, increase traffic and achieve the highest profits with 0% risk in a commission/performance-based model with a fleet of +4k High-performers Affiliates Marketers promote products and services on a commission-based model for hundreds of industries to reach the niche smartly and effectively through clear, credible, and reliable key measurements to secure earnings for your online business not just on the Black Friday season but throughout the whole year.
As harsh as it may sound, driving traffic is your do-or-die for your e-commerce to stand out in the Black Friday sales gala, but it’s never about only targeting and grabbing the traffic. Instead, it’s a complete process of assembling concrete actions toward a functional, successful, and captivating e-commerce store.
AFFSQUARE Celebrates Womens’ Month with Affiliate Empowerment Programs: Life-Changing Business Opportunities!
How can we anticipate communities to evolve if we do not contribute to their evolution? In AFFSQUARE, we believe that women have the power to empower, shape current and future generations, build more sustainable and resilient communities. Therefore, we take responsibility for providing women with life-changing opportunities that include guidance and mentorship in AFFSQUARE women empowerment programs.
Women face many challenges that the world is already aware of. They also face fear and insecurity due to many economic factors, especially when financially responsible for other lives, such as their children, siblings, or even themselves. In #AFFSQUARE women empowerment programs, we want to offer women an alternative to shine and rise as digital entrepreneurs to earn and maximize their profits through affiliate marketing. And because female affiliates represent about 42.97% of affiliate marketers according to 2022 statistics, we’re not proud of this number!
Check out our previous articles to know more about this industry
So, suppose you are a full-time housewife with kids to take care of or an exhausted female worker who wishes to get rid of her routine job and avoid the hustle of everyday transportation and street harassment. In that case, this article is for you. Read it carefully because AFFSQUARE network is about to introduce you to your future career and find its next female affiliates!
What is Affiliate Marketing, and how do I earn money from it?
Affiliate Marketing is a multi-billion dollar industry where beginner affiliates can earn up to $300 per week, and high-level affiliates earn over $3,000 per day. How? By promoting products/services and getting commission whenever a customer clicks, fills a form, installs, or buys a product/service through their affiliate links.
Don’t worry. You won’t have to buy products and stock them in your house because affiliate marketing is a cost-friendly business; all you have to do is take your customized affiliate link and persuade people to purchase through it. In another form, you will provide people with your affiliate coupons to take an extra discount if they are buying using your coupon with a reasonably low-paid budget or no budget at all when you rely on your high organic reach.
Do you think it’s hard? You are exposed to affiliate links every day, but you just don’t know it!
It’s not complicated as you think it is; maybe you’re not familiar with the concept for now, but when we explain further, you will discover that around 50% of your online purchase are done through affiliate links.
Your favorite influencer on Instagram convinces you that she asked the X brand for an extra discount for her beloved followers/online family is an affiliate who gets a commission every time you buy using her coupon. Or video tutorial on Youtube which lists Amazon links for all the materials used in the video is not a super helpful channel that likes to help people for free; we mean maybe! But they also get a commission when you purchase from their links. In AFFSQUARE, we like to call it An Affiliate Art.
This is an Affiliate Art
Another Affiliate Art
Now you know!
Are Affiliate links popular outside social media?
Yes, they are, check out this form of affiliate!
See! Told you. It’s EVERYWHERE! Now more than 81% of advertisers use affiliate marketing to generate between 15% and 30% of their ROI, so it’s no wonder that people get rich from working as affiliates. Can you now relate? Do you believe you can do it?
AFSQUARE women empowerment programs provide you with mentors and experts to empower you with the required knowledge to start your money-earning journey, Plus $20 upon registration!
Now let’s talk business!
This is how to start your affiliate journey:
- Sign up to AFFSQUARE affiliate network to check all the available offers from local and international brands and earn your first 20$.
- Choose your preferred products/services that suit your niche.
- Take the customized links/ coupons that the network offers you and start promoting them to get a commission up to 22%!
Where is the best place to promote AFFSQUARE network’s offers?
According to your niche and marketing skills, the best platform is up to you to decide. But we can sum up the best engines to Go Affiliate.
Via Social Media Engines
Social media platforms are broad with endless opportunities to grow a community if you have the necessary skills; maybe you already have a channel that you can use for the sake of earning money.
- Facebook Groups
Groups are the nest of all 90% of products’ trends, especially among women. Groups admins use the high number of audiences to promote affiliate offers in the form of coupons for their group members. Check out these groups!
- Facebook Pages
If you have the skills to create original and exciting content for a specific niche, do not hesitate to post it all on your public Facebook Page. We witnessed multiple content creators who started small. Over time, they grew to become powerful platforms with high organic reach.
The Lady page has almost 7 million people like their page. They even created their website to convert readers to check their posts over there and, for sure to market different advertisers’ products through their platform. You can notice that they highlighted the advertising section at the top of their page.
- Instagram Accounts
Because we already mentioned the influencers part and how they earn money through social media, we want to discuss the different perspectives of Instagram accounts because Ideas are countless. You will be amazed at how people create niche accounts every day (that actually gather attention) and earn fine cash through it.
This is not a store nor an interior designers’ account. This is a decor lover who collects lovely interior designs from different channels and displays them to interest customers. And now you know what they do next.
How can I scale up my Social Media skills?
By analyzing, searching, and studying social media marketing. If you have no experience, you can start now by signing up to free online courses such as:
You can find limitless marketing materials to go pro in social media marketing + paid ads as it’s necessary to accelerate the reach of your content.
Vis Search Engines
As we mentioned above, affiliate marketing is also popular in search engines. People search for tips, tricks, recommendations, and surf the web for unlimited reasons. This is your chance to seize the affiliate marketing potential to win these interested customers, as you can earn money from blogging.
Okay, this is the know, where is the how?
- Build your own website
We know it seems a bit big step, but it’s worth it when you have content to show the world. You can build your own website using Expandcart with their packages that include building, hosting, and the domain.
- Build landing pages
In the affiliate industry, a landing page is a standalone web page created by the affiliates to display their ads and offers to collect data to help secure sales and retarget potential customers.
Instead of creating an entire website, you can start small by making a fruitful lading page with all the essential elements to convert customers to the brands’ websites to purchase or to fill a form, and you can also link the landing page with your social media to make the most out of your digital efforts.
How to boost my landing page reach?
By teaching yourself SEO (Search Engine Optimization) and SEM (Search Engine Marketing.) They are crucial skills to learn if you want to dive into the search engine world. Check Google Digital Skills & LinkedIn Learning to help you to get started.
Affiliate Marketing is a move to the Land of endless opportunities, And we believe in you to make the change, to be Our Next Affiliate Hero.
In AFFSQUARE, we acknowledge that Empowering women is the key to economic sustainability and social transformation. To empower women, we developed AFF-Women programs to help you make money at home. If you think you have the necessary skills, commitment, knowledge, and passion for learning and trying, we would love to help you scale up your revenues and maximize your profits.
Are you wondering why brands overlook working with you the same time they head to collaborate with a micro-influencer with less reach percentage than yours? Or you are a beginner on the influencers’ planet looking for tips and tricks to hack this 13.8 billion U.S. dollar?
In this article, we’re going to highlight the perks of using Influencers Marketing, this recent distinct marketing shift that adds a whole new perspective to the digital advertising strategies, with numbers that confirm our claims!
Ever heard that earning money from the internet is real, and people are becoming millionaires out of it? We know that you have, most of us have, or know someone who earns good bucks every month by doing business online, you wish to join, but you just don’t know where to get started or how this is working.
November is the holy grail of the e-commerce business due to Black Friday – the season that marketers plan for months – but are brands the only beneficiaries? Can individuals benefit from the money flow in the highest season of the year?
Absolutely yes, and here’s why!
Affiliate Marketing gives you the chance to collaborate with local, international businesses to promote their products/services in exchange for a commission. You don’t need to purchase physical merchandise to sell; it works by passing your affiliate link to the interested customers and persuading them to buy the hot deals you offer. If you’re wondering if it’s worth it, this number could quickly answer your question (The total value of Black Friday spending in 2020 reached $9.03 billion.)
You can learn more about it by reading this article: Affiliate Marketing In 2021: Your Ultimate Guide To Get Started.
We don’t need to dig deeper to understand the history of Black Friday; you just need to know that brands, marketers, and affiliates are eagerly preparing and waiting for this season along with the shoppers, and these statistics from Google Trends and Google Keywords Planner confirm.
This search indicates the 900% increase in the “Black Friday” search in the previous three months.
The numbers say that shoppers are aware and waiting to hunt super deals. They search for their favorite brands to fill their cart. And it’s evident that digital is winning against on-ground shopping because if we looked at last year’s numbers, we would find that 100 million consumers shopped online while 58.7 million hit the stores on Black Friday.
So, how can you make money on Black Friday through Affiliate Marketing?
Whether you own a website, blog, YouTube channel, Facebook group, niche account/page, or a personal/ business account on any social media platform, you have a high chance to maximize your income during this high season through affiliate marketing by following these steps.
Join An Affiliate Network.
At the start, you need to join an affiliate network to choose between the offers and brands to earn the best out of your derived traffic from their comprehensive niche products. Always make sure to select a trusted and reputable affiliate network to secure your payment. A capable network could open up hidden doors for your affiliate business by offering:
- 24/7 affiliate support to guide you through your journey.
- Tips and tricks from skilled affiliate managers.
- Rewarding System: Top achievers get higher commissions, free analytic tools, and more add-on benefits.
- Clear KPIs to identify when and how you will get paid.
In addition to access a smart dashboard that will give you detailed reports and updates to measure your sales and track your promotions display across all your assets to detect any issue and maximize your results. Join AFFSQUARE, and get access to all of these features and beyond. Not only to maximize your Black Friday sales but to scale up your revenues throughout the year.
Give your customers something extra/ Collect the best deals for your customers.
Coupons are the key to customers acquisition, as these figures show:
- 90% of consumers used coupons in 2020.
- 70% of consumers love receiving coupons.
- 74% of consumers follow the brands looking for coupons.
- Online coupon users spend 24% more than regular shoppers.
So, as an Affiliate marketer, giving your customers an extra promotion code will definitely motivate the right targeted niche to use your li,k, and code to complete the purchase. So, join AFFSQUARE to get access to exclusive coupons for hundreds of brands. If you want to understand the coupons strategy’s importance, check this article: Coupons and e-commerce.
Learn Media Buying
Understanding the sales funnel is the real deal. Consider Black Friday as a marathon where everyone is looking forward to beating the competitors. It will help if you learn media buying in order to stand out and drive traffic to your content and offers because relying on organic reach in this season could be risky. As we said above, it’s a “crazy race!”. Marketers are highly dependent on the “funnel” because they believe in the importance of the ROI. According to HubSpot, 2020, 91% of marketers are “somewhat confident”‘ or “very confident” that they’re investing in programs that influence revenue. And the best program that directly impacts the ROI is Affiliate Marketing.
If you are still suspicious about the importance of Media buying, have a look at the number of e-commerce sales worldwide that reached 4.28 trillion US dollars in 2020 compared to the annual worldwide digital Ad spend that hit 378$ Billion in 2020. Then, you will understand why this industry is skyrocketing.
What’s after the Black Friday?
If you missed this season, it’s okay! But, prepare yourself for the upcoming one, as Cyber Monday is following and winning in some countries, as last year’s statistics confirmed that Cyber Monday beat Black Friday by $2.4 billion on digital spending.
We believe that the era of out-of-sight queues is projected to end, yet, expanding new opportunities for digital marketing to grow and flourish due to the expansion of internet users across the world. Affiliate Marketing is a $12 billion industry that leads the way for thousands of marketers to earn millions of dollars.
Join AFFSQUARE if you need experts to guide you through your affiliate journey.
In the META era and with Artificial Intelligence taking place, your online asset is your Inheritance for your children & your most valuable job, only if you do it right. With Affiliate Marketing, you can grow your online asset by promoting a product/service through a commission-based offering and have a piece of the e-commerce industry projected to grow to 5.4 trillion US dollars in 2022.
Have you ever wondered how freelancers earn so much money that allows them to travel, live in fancy houses, and drive the latest cars? How could someone without a “tangible job” secure a monthly income? If you look at it vice versa, those freelancers wonder why could someone settle down for a fixed, relatively low monthly salary while you can earn way more money or secure yourself by having a supplementary source of revenue?!
Answering this question will give you the definition of the $12 Billion Industry. In sum, affiliate Marketing enables business owners (advertisers) to pay for actual results to increase their e-commerce sales numbers. For growing the real ROI by offering publishers “affiliates” good incentives in the form of commission, based on clear KPIs that suit their industry. According to statistics, 80% of brands collaborate with Affiliate partners, as Affiliate Marketing values 15% of all digital ROI. On the flip side, the publishers or the affiliates rush to promote the products/services to the broad market. The most outstanding feature is choosing the products you like to motivate your customers to purchase something you are already familiar with. If you are still not convinced, data indicates that 40% of marketers worldwide are willing to learn Affiliate as a game-changer skill, and this number is growing over time.
The Perks of Being An Affiliate Marketer
- A Boss-Free Career
If you want to be your own boss, “the president of yourself,” while your workplace could be anywhere in the world, this is the perfect job for you. For a short time job, jumping on trends could give you the ability to earn sufficient money for an extended period, till the next trend. But, although it seems pretty cool, it requires commitment, obligation, and self-motivation to secure your income. And your guidance? It should be the whole internet with its accessible sources along with your own experience.
- Smart Passive Income that could build your Wealth
If the participants of the squid game knew about this industry and the amount of cash they can earn, they wouldn’t probably get slapped in the first place. Considering this Cash flow career as a long-term job could build your wealth depending on your performance as there is no limit for the amount of cash to earn when there are thousands of brands and offers to wait for you to promote their products/services for billions of people. In the e-commerce world, there is no such thing as an economic depression, as it’s one of the highest economic growth rates at the moment and is expected to hit $1 trillion by 2022.
Let’s all admit that normal human beings think about quitting their jobs every Sunday morning in the MENA region and every Monday morning in Europe and the rest of the world. Flexibility could alter these facts. So if you’re a night person and no one understands, let them! Shine at night or whenever you want with the most flexible industry in the digital world.
As an entrepreneur, it’s normal to be concerned with the starting budget. The plus in Affiliate Marketing is its cost-convenient nature. You can build your online asset with organic reach or with a reasonably low-paid budget. Imagine investing in a promising property; instead of waiting to price it, you can establish your online business tower worth millions.
What are the Types of Affiliate Marketers?
You may have all the potential and the online assets to become an affiliate marketer, but you just don’t know it yet. Check out the most popular traffic sources in Affiliate Marketing.
According to figures, 74% of customers follow the brands looking for coupons and 90% of shoppers used coupons in 2020, that’s why you will easily find websites only for this purpose in the first result pages when searching for the brand name, to fulfill the need of receiving extra motivation to make the purchase. In addition to reinforcing affiliates to promote products/services using personalized promo codes to their followers and target audience, coupons could be a great incentive to complete the purchase and spend more. Data shows that online coupon users spend 24% more than regular shoppers. You can establish your website by collaborating with brands to gather vouchers; by time, brands will offer you exclusive, customized promo codes to attract your followers; moreover, shoppers will visit your site looking for good deals.
These are the sites that offer valuable content. By “value,” we mean the content that entertains and attracts the readers to continue reading and turn on the subscription alarm. These include the sites of magazines, newspapers, T.V channels, book clubs, etc. Mentioning these sites makes us think about ‘Native Ads’ automatically because consumers who purchase from affiliate links coming from these channels are highly interested due to the nature of its user-generated content. And sometimes the audience is not aware of the ad placement, it could be in front of their eyes, but they don’t know that it’s an ad. So before starting such a website, you have to remember that attracting users to follow your content website requires patience and plenty of quality work. Still, it’s paying off ideally as soon as you start registering in a robust affiliate program.
3-Comparison & Review WebSites
Deciding which product to buy could be puzzling; that’s why 93% of shoppers check online reviews before completing a purchase. And 93% of customers believe that online reviews impact their purchase decisions. So it’s no wonder that review sites take advantage of people who already spend hours comparing products and brands by exposing them to different products/services with high rates of positive reviews as customers tend to be influenced by them. To underline the importance of reviews, check (Shein) website; you will find thousands of people rushing to post reviews about products they have brought from the website. By digging deeper, you will understand their behavior since the website motivates the users by giving them points whenever they post positive or negative reviews.
4-Installment Programs “Buy Now Pay Later” Websites
These sites help customers get what they need right away, offering discounts and hot offers on selected items, allowing them to have it all (reasonable price with fair installment payment plans). Joining affiliate programs entitles you to partner up with brands to highlight their offers on your website. Using CPS, you will get paid whenever a customer makes a purchase. Considering that the number of people using these programs is growing year after year, the industry’s value is expected to reach $181 billion by 2022 after $100 billion hits in retail purchases in 2021. The numbers confirm that BNPL is not a one-time thing; it’s becoming a buying habit for more than 71% of shoppers around the globe after the pandemic.
Influencer marketing indeed helps businesses in customer acquisition, as statistics confirm that this industry will reach $13.8 billion by 2022. it’s no surprise to witness big brands collaborating with generation Z influencers when you know that 70% of teenagers nowadays trust social media bloggers more than celebrities. Social media now is more than lifestyle influencers. It’s a broad market with so much room to grow & to impose your content. So if you want to increase your income, start highlighting your unique content; by time will get flourished, as today’s generation has no excuses when it comes to generating social exposure when you have Instagram, Facebook & TikTok!
2- Social Media & Community Groups
Did you know that 60% of customers have been motivated by social media while purchasing and 86% of female shoppers use social media for shopping recommendations? Community groups use these numbers to promote brands on their platforms, persuading the members to purchase by giving them promo codes based on reviews. When we talk about groups, Facebook immediately pops into our minds. Although Facebook is home to more than 2.85 billion monthly active users, establishing your social media group could be challenging, especially when more than 1.4 billion users are already in all Facebook community groups. Creating a group requires commitment at the beginning till your group reaches the user-generated content stage when your admins are overwhelmed with the numbers of pending posts. In this stage, promoting affiliate links could boost your passive income like never before.
3- Pages and Niche Accounts
Followers call them professionals, obsess, and experts. You will find them on all the social media platforms giving up-to-date advice to people interested in a specific niche. For example, if you love cars, you will most probably follow the car lover account on Instagram and the cars channel on YouTube, even on Twitter; people follow the pages that fall into their interests and listen to them. Statistics show that 41% of Twitter users are most likely to purchase based on a Tweet, and 82% of consumers believe in social networks to Lead their purchasing choices.
Those entrepreneurs map out, plan, invest and implement tailored strategies to hunt the right customer in the right digital place at the right time. Media buyers believe in products/services, use their own budget to maximize their profit.
Have a look at the top traffic sources for affiliate marketers:
- SEO with 69.22%
- Social Network with 67.32%
- Blogging 64.48%
Did you know that the annual worldwide digital Ad spend was 378$ Billion in 2020? Now can you imagine the amount of the profits and ROI for all the parties?
Tactics & Strategies That Will Help You To Become A Super Affiliate
Although the numbers of affiliates are getting higher, there is a high chance for you to cut through the vast market after conducting heavy research to scale up your revenue and maybe get rid of your routine job. If you’re willing, with the help of these tips, you can get started today.
- Niche Down to Scale Up
When we step outside of our culture, things get pretty puzzling. For example, you might have heard about the failure of the Iranian brand called TIZ while expanding their brand in GULF, as “Tiz” in the Arabic language means butt. That’s why localization & knowing the language/culture of your customers is critical in Marketing. An affiliate marketer should work with a familiar niche or deeply study the foreign market before launching any campaign to avoid any negative hustle to earn trust attention.
- Adjust Your Marketing Effort To Meet The Brands’ KPIs
80% of brands collaborate with affiliate partners working with a wide range of KPIs. You might achieve great results while working with (CPA) Cost Per Action, but not so great with (CPS) Cost Per Sale, that’s when you need to adjust your campaign, your content, or sometimes just the (CTA) “Call To Action” to direct the customers into your objective. It’s evident that significant industries rely heavily on affiliate programs such as electronics, fashion, grocery, sports & outdoors, health & wellness products, and home care products. In addition, there are a large number of underrated industries which also offer high incentives, and remember, the higher the price of the product, the greater the outcome.
Some of these industries are:
- Real Estate using CPL (Cost Per Lead)
- Gaming Sector using CPI (Cost Per Installing)
- SAAS Software using CPA (Cost Per Action)
- Automotive industry using CPL (Cost Per Lead)
- Follow The Customer’s Online Journey
Where awareness ends, affiliate begins. It means that understanding, analyzing, and breaking down the funnel that the customer goes through while purchasing online could open up doors of ROI for the affiliate, as identifying the path enables you to hunt your niche even better than the brand itself. The skilled affiliate marketer will know where to find their niche and develop powerful, engaging tools to motivate the customers to purchase. And most important feature about this great industry is empowering you to surround your target with multiple options within the same category because you’re not a regular marketer that promotes one specific brand; you’re an affiliate with creative powers.
- Keep Yourself “Up to date.”
Like the real estate industry, the companies sometimes, in certain seasons, offer extra incentives for the affiliate. So keep yourself “Up to date” by signing up in compelling affiliate networks and following big brands’ affiliate programs to never miss a great deal! If you seek the best product/service offerings to promote and want to join the most trusted affiliate network that collaborates with hundreds of brands in the MENA region. Sign up now to AFFSQUARE, and one of our affiliate managers will give you a call to explain our credible and reliable AFF-Solutions that will secure your profits.
- Prepare Yourself For The Trends
The future of tech transforms the shape of affiliate marketing every day; that’s why you need to prepare your online asset to cope with any changes. For instance, when they switched from third-party cookies, it impacted the whole targeting strategy. Besides the seasonal and special days such as Cyber Monday & Black Friday that will become even more precious for the affiliates, especially after Black Friday spending in 2020 reached $9.03 billion & Cyber Monday’s online sales reached $10.8 billion, while the annual worldwide digital Ad hit 378$ Billion in 2020.
The Next in Affiliate Marketing
Affiliate Marketing is your profitable destination in the era of digitalization as it’s transforming the whole business model, impacting many industries & creating valuable opportunities for Affiliate Marketers in most of its aspects. That’s why in AFFSQUARE, we believe that the upcoming years will witness 25% to 40% growth in Affiliate programs revenue, while the ads spending is projected to grow over 15% while the value of the Affiliate industry will reach $18 billion globally.
Want to explore more?
Sign up for an Affsquare account and start earning today!
Affiliate marketing is the future of digital marketing today. Guaranteed results and the concept of numbers /actions talk reflecting on your business sales growth and ROI.
Moving towards affiliate marketing has been a global shift in recent years in the marketing industry; however, the history of affiliate marketing goes back to 1994 when an American company launched its first commission program, followed by Amazon Associates Program in 1996, which is now one of the most extensive affiliate programs in the world.