Your affiliate marketing guide to conquer Eid Al Fitr
As an affiliate, you are always searching for opportunities to increase your profits.
And we at Affsquare know that. So that is why we are here to tell you that you have a great chance ahead of you that you need to prepare for and be ready to seize!
What is this big chance?
It’s the Eid Al Fitr season! It is a great season in which consumers are ready to spend money and indulge themselves. It was found that Weekly mobile sales grew by 61% during the week of Eid al-Fitr. And many consumers depend on their smartphones to purchase online or discover new ideas and brands. According to Meta’s research, it was found that when it came to discovering ideas or browsing for inspiration for Ramadan purchases, the digital medium overall and mobile were the top two sources, followed by the physical in-store experience.
Also, The research found that shoppers in the UAE and Saudi Arabia were three times more likely to feel safer using mobiles to shop compared to in-store shopping.
Therefore if you are smart enough, you won’t ever let this chance slip out of your hands!
In this article, Affsquare offers you an Eid Al Fitr guide to help you better make use of this season and achieve a maximum profit. You will get to know more about consumer behavior during this season, what to promote, and some tips for your marketing activities.
So, read on to know more!
First, let’s see when you should start planning for Eid Al Fitr campaigns?
We need to know consumer behavior through Ramadan and Eid to answer this question. Learning this information will give you the insight to know what to do in your planning and when to execute!
According to Think with Google, Eid Al Fitr is divided into two phases based on trends and consumers’ searches:
1- Eid preparation phase: in which consumers in the MENA region usually start planning for their Eid purchases during the second and third week of Ramadan.
2- Eid phase: in which consumers are busy meeting their loved ones and paying attention to how they look. This phase takes place during the Eid days and the celebration.
Each phase has its own trends and product categories that consumers are interested in. So all you have to do is plan ahead to prepare yourself for the first phase and monitor consumers’ needs and demands. Then start your marketing activities during the second and third weeks of Ramadan to catch up on the Eid preparation phase.
However, you are probably still wondering what are these trends and product categories that people search for during the two phases.
Enough waiting; let’s get to know this valuable information!
Eid preparation phase:
In this phase, consumers seek to be prepared and ready for Eid, as we mentioned earlier. That is why their most needed products, according to Think with Google are:
1- “Eid makeup” with 155% search
2- “ Eid dress” and fashion category with 170 search
3- Also, according to Meta research, consumers search for gifts, holidays, flights, and hotels
It was found that during this phase, consumers are interested in food delivery apps, and they always seek to look their best at Eid gatherings. That is why the most needed products are:
- 45% increase in search interest for “grooming.”
- 50% increase in search interest for “hairstyle.”
- 35% increase in food delivery app active users.
Now, you know the most needed and searched-for categories along with the stages of this season.
Therefore, we think it’s about time to give you some tips and advice for your marketing strategy to help you take over this season!
1- promote offers and coupons:
It was found that people during the first phase, which is the Eid preparations, search for convenient payment methods. Based on Think with Google, search interest for “Eid offer” increased by 355%, while 110% for “buy now pay later.” So it would be very effective if you met the needs of your consumers and promoted products that have offers or coupons. As 64% of consumers in UAE and 62% of consumers in Saudi Arabia search for bargains and offers during Ramadan and Eid.
2- Choose the products you promote wisely!
You can increase your profits by promoting the product categories previously mentioned above as these are considered the most wanted products during this season. So it would be wise to promote products related to fashion and cosmetics for women and grooming products for men. In the UAE, The biggest growth in average spending per customer was seen in cosmetics spending, increasing by 138%.
Also, during the Eid phase, you can promote food delivery applications and restaurants, as it was found that there was an increase of 64% in downloads of food delivery apps.
3- Know the perfect time to start promoting:
According to Think with Google, consumers start planning for their Eid purchases starting from the second and third week of Ramadan. This means that this is the right time to start your marketing activities. You need to lure them with the needed products and hook them while they are still in the searching phase. This way, you will have time to monitor and improve your activities.
4- Don’t limit yourself inside the borders!
You can stand out from the crowd and act witty by promoting products from outside your country or region. Many consumers in the Middle East are now interested in buying products from abroad. According to statistics, 55% of UAE consumers are more likely to purchase products from abroad during Ramadan And Eid Al Fitr. in addition, 72% of Egyptian consumers make cross-border purchases, based on Meta’s research, around 55% of shoppers across Egypt get excited about trying new brands and products from abroad, while 43% of shoppers are more likely to purchase from abroad during Ramadan and Eid
5- Pay attention to the messages you use!
As we mentioned before, consumers during their Eid purchases, look for offers and are interested in fashion, cosmetics, food, and restaurants. That is why you need to load your messages with:
1- Tips and advice on how to get ready for Eid, give them ideas about Eid outfits and gifts. This should be during the first phase.
2- As for the second phase, it would be suitable to recommend to them places and restaurants to go to.
3- Involve yourself with their Eid preparations and habits.
4- Involve them in your Eid preparations and highlight your family traditions.
5- Share your experience and feedback with them to make them trust you and be attracted to your promoted products.
You need to provide them with an added value, show them that you care about them and their interests while being authentic. This way you will encourage them to follow the desired action without feeling that you only want to sell them something or exploit them.
6- Make use of social media videos:
To expand your presence and connect strongly with your consumers, it would be great if you took advantage of videos! As consumers during this season usually turn to videos for ideas, inspiration, deals, and recommendations. So it’s crucial to stay on top of the latest content trends and create video creative that converts. Statista report shows that 50% of consumers in the MENA region spent their time absorbing videos on Youtube, Tiktok, and Instagram reels.
7- Stress on the missed opportunities!
Make sure to show that the promoted discounts and offers are for a limited time. This way, they will feel the urge to catch the offer and do the action you want! Also, you can show them that what you are promoting is the trend now. Using this trick will play on their psychological needs. They will feel that they don’t want to miss this rare opportunity and it will create a sort of FOMO situation.
For more information about FOMO, read this article: Your Guide to Master Fear Of Missing Out Marketing
8- Design your Eid campaigns as an extension to your Ramadan campaigns!
You need to monitor your target audience’s behavior during Ramadan campaigns. Try to figure out the offers and categories that generated the most sales while also paying attention to your audience engagement and requests. This will help you know what they need, and what messages attracted them, then you can use this information in your Eid marketing campaign.
You can refer to our article: Your Affiliate Marketing Ramadan Guide for some tips about Ramadan campaigns and consumer behavior insights cause as we mentioned before, you need to start your promotion from the second and third week of Ramadan.
Eid Al Fitr is one of the profitable seasons that you shouldn’t miss as an affiliate. However, to succeed and achieve maximum profit, you will have to recognize your consumers’ needs, monitor their interests, and promote affiliate offers to your consumers with relevant and attractive products. And here at Affsquare, we can surely help you with that!