The world we live in has been moving towards a future where AI is becoming more and more integrated into our lives. As a result, the need for intelligent and quick systems has become a necessity.
Like in so many industries, data and AI are transforming the marketing industry rapidly.
Have you ever wondered how you can benefit from AI in your marketing strategy?
It’s a pretty tricky but essential question…right?
If you still imagine AI as pure sci-fi or fantasy, we have to tell you that you are wrong. AI is becoming the new normal now. That’s why we at AFFSQUARE don’t want you to be left behind and will provide you with some beneficial information for your marketing strategy through this article.
So let’s get started!
What is AI?
Simply, AI is a system that can perform tasks that usually require human intelligence, such as: recognizing emotions, problem-solving, and data analysis.
We can see the application of AI in so many things in our lives, such as Alexa and Siri, Netflix recommendations, and chatbots in marketing and customer relationship management.
AI and marketing at a glance!
A little bit of AI in marketing can lead to more productivity and increase efficiency and performance. It was found that 40% of Marketing and sales departments prioritize AI technology and machine learning for their success more than any other department.
Also, through using AI, Marketers can automate so many tasks in a split second. Based on semrush statistics, 51% of eCommerce players have implemented automation technologies across sales, marketing, and customer service teams to ensure a seamless user experience for customers.
You can benefit from AI, especially in Affiliate marketing, where you as an Advertiser will succeed in matching highly-converted offers with the needed audience, run campaigns at the most beneficial time, avoid broken links or fraudsters that can waste your money. Some researchers stated that AI-assisted affiliate marketing strategies could improve sales by 30%.
According to Draft Insider survey, it was found that increasing revenue and getting more actionable results from data are the two most common outcomes of using AI in marketing.
Also, it is predicted that AI will boost profitability by 38% by 2030.
It is evident that customer experience and personalization are crucial elements in any marketing strategy; every action you take is tailored to enhance the customer experience and create more personalized messages. Through the use of AI and affiliate marketing, you can successfully achieve that. It was found that 40% of businesses say that customer experience is their top motivator for using artificial intelligence, and 71% of marketers find AI could be useful for personalization.
Also, according to Statista, In a survey conducted among global marketers in late 2020, it was found that 41% of respondents witnessed an increase in revenue growth and improved performance owing to the use of AI in their marketing campaigns. Another 38 % attributed creating personalized consumer experiences to AI use for marketing purposes, and 40% mentioned that they are getting more actionable insights from marketing data.
Now that you know how AI has become essential and required Technology for various marketers worldwide, It’s time to see how to integrate AI into your marketing strategy!
1- High in-depth knowledge.
We all know that in the marketing world, you can’t make decisions based on your gut!. Instead, you need to collect data and analyze it to make informed decisions. That is why Data is considered the artery of any marketing strategy. It is the core part of any campaign. Any marketer depends on analyzing data before taking any step or making any decision.
How long do you spend each month analyzing your campaigns?
Most advertisers want to know how much they pay per click and per lead to evaluate the campaign’s success, besides many other insights they need to know. However, analyzing data can be a complicated process and a challenge for many advertisers. For example, a typical marketing campaign might generate tons of data as customers click through various links. Now, after a certain period, this can amount to millions of data, and this is a challenging task for marketers to analyze and sort data for campaign success.
Here, The role of AI can be seen. With the help of AI:
1- Marketers can analyze structured and unstructured data instantaneously and identify patterns from these data, which might take weeks from humans.
2- AI makes it easy for marketers to create a solid marketing campaign to reach the target audience.
3- It also can predict the human behavior that is most likely to end up in sales.
4- Integrating AI in Affiliate marketing can also be very beneficial in this respect. With affiliate marketing solutions using AI-enabled insights, advertisers can display their ads across a range of publishers to ensure that the right content is presented to the right consumer at the right time, guaranteeing some sort of personalization depending on analyzed data.
You can Achieve all these solutions through AI companies and software such as Gartner, SAS, and A.I.M Technologies, which are operating in the middle east; they can help you in data analysis and predictions through their AI tools.
2- Mobile Experience.
Enhancing the consumer experience on mobile has become vital for any e-commerce business. In the middle east, 85% of UAE and 80% of KSA consumers use mobile devices to search for information and shop online, according to Go Gulf. Smartphone devices now generate the maximum traffic from various sources. That’s why it can sometimes be difficult to track mobile user behavior.
Mobile marketing can be very challenging for many marketers, as they try to push their messages and ads to consumers through various platforms; however, this might backfire on them. Why?!
Because pushing ads toward consumers on different platforms might be intrusive and make them feel annoyed, and they might start to neglect your messages.
Here AI can address this issue.
1- It can present the right amount of messages to the right consumers at the right time and place.
2- Using AI can enhance the relevancy and personalization of the Ads displayed and reduce the consumer disturbance.
3- Through affiliate marketing that uses AI, the mobile experience can be enhanced by providing the affiliates with insights on the best place to put the affiliate links. Also, it can help advertisers by predicting consumer behavior.
3- Tracking with real-time data!
People now are being connected at all times through various devices. That’s why tracking an individual’s behavior has become a much more complicated task to fulfill. Nevertheless, AI can be the answer to such an issue.
1- It can help track the individual’s behavior on different platforms, involving you in the consumer’s journey. Arimo can be a valuable and simple AI tool to help you track your consumer’s behavior.
2- In addition, it can be used in affiliate marketing. You can track the performance of every affiliate and make sure that they are doing what is required from them.
3- It can track the performance of ads online, generate relevant KPIs, monitor the affiliate program effectiveness, and ultimately yield a higher conversion rate.
4- Using affiliate marketing software empowered by AI can be much of a benefit for your business because it will track every detail in your affiliate program and provide you with a precise eye on the effectiveness and KPIs of your affiliate campaign.
5- Affiliate tracking systems track countless metrics such as traffic volume, conversion rates, return on ad spend, and many others. In order to manage these factors at scale, affiliate networks are now turning to AI to have more precise, fast, and real-time tracking.
4- Fraud Prevention.
With fraud becoming more and more of a challenge, especially in affiliate marketing, where it’s hard sometimes to quickly detect a fraud act and stop its traffic source. Marketers can’t fully protect their campaigns. Also, Fraud can come in many types; you can find lead fraud, sale fraud, click fraud, and even an app install fraud. In 2020, affiliate marketing fraud cost $1.4 billion.
Ad fraud can be a massive headache for you and might waste your time and money. According to some statistics, advertisers’ loss due to fraud is estimated to reach $100 billion by 2023.
The main driver behind this potential fraud is the advanced techniques scammers use nowadays. Nevertheless, You can use SAS to help you with fraud detection through AI tools and software.
However, here AI comes to the rescue!
1- Dozens of campaign metrics, parameters, and connections are analyzed by machine learning algorithms to detect fraud and prevent it.
2- AI-driven tools can analyze activities in an affiliate marketing network by screening for fraud patterns and detecting any strange practices. Seeing these peculiar practices can be very beneficial in stopping fraud before it happens.
As an advertiser in the middle east, you need to observe the situation around you, especially regarding rising technologies such as AI. According to PWC, The annual growth in the contribution of AI is expected to range between 20-34% per year across the middle east region, with the fastest growth in the UAE followed by Saudi Arabia. Also, IBM stated that the UAE AI initiative aims to improve government performance and create an innovative culture and productive business environment.
Now that you know the AI situation in the region and the importance of AI to your business. You can make an informed decision concerning integrating AI into your marketing strategy, especially when it comes to Affiliate marketing.
Affiliate marketing is now used by 80% of brands. However, Artificial Intelligence and AI-enabled insight are changing the game. Complex AI solutions within affiliate marketing quickly understand data patterns and historical activity and make accurate predictions of customer demand. As a result, AI brings endless benefits to marketers, brands, and affiliates in the affiliate marketing landscape.
So, what are you waiting for?, start your journey with AI-enabled marketing and enhance your affiliate marketing by joining an affiliate network that uses AI. Here at AFFSQUARE, we can help you with that, and you won’t get left behind the trend and the competitors.
SIGN UP with us NOW and start your Journey with AFFSQUARE.