Are you wondering why brands overlook working with you the same time they head to collaborate with a micro-influencer with less reach percentage than yours? Or you are a beginner on the influencers’ planet looking for tips and tricks to hack this 13.8 billion U.S. dollar?
Well, this article is undoubtedly for you! + A surprise for your financial state at the end of the article.
Today’s world is concerned with quality over quantity, which conveys that your numbers don’t really tell the truth about your content or your consistency. In addition, you need to consider that thousands of newbies spare no effort to keep up with trends, or even better, to create their own trends especially when Gen Z is leading an evolution in the social media platforms such as Instagram and TikTok. We can list hundreds of mega influencers whose trace is gone over the years due to the lack of the 3Cs:
This brings us to our main points: Tips & Tricks to becoming a super trusted influencer that brands strive to work with!
Because yes, you need to have tactics in order to stand out as advertisers already looking for influencers to collaborate with every day. Why? Because 49% of Consumers Trust Influencer Recommendations and 40% already bought something after seeing it on social media based on 2021 statics that also confirms that Micro-influencers with 1K-10K followers earn on average $1,420 per month, and Mega influencers with over 1M followers average $15,356 per month!
Don’t Copy, Be the Original You!
Most of us must have seen videos or heard about the Senegalese TikToker Khaby Lame, the 21-year-old guy who earned his popularity from mocking pointless life hacks with the help of a mobile camera, saying nothing, and without leaving his house. Many of the influencers around the globe tried to copy his reactions and videos but with no success, because people aggressively opposed the copiers in the comments mentioning that Khaby is the one and only founder of these fun creations. That’s why forming your own original signature is critical if you want to create authentic content that will be remembered among millions of TikToks and Reels.
Do Your Homework. Go The Extra Mile
Before accepting any partnership with any brand, search and do your homework first; whether this brand is big or a startup, you, as a selected influencer/ambassador, should cherish the agreement and do your best to guarantee traffic. Why? Because the market is broad yet small regarding the technical aspects, the same marketer who chose you in a small campaign could work later for international companies and still recommend you for a bigger campaign due to your hard work in the previous agreement. Not just that, now there are groups on social media who warn advertisers from working with Blacklisted influencers. And trust us, you Do Not want to be mentioned in these groups, as it could end your career before even starting.
Boost Your Connections To Foster Your Reach
People with connections get things done faster and functionally—the same in social media. So building your relationships with mega influencers is critical to acquire a portion of their followers. Remember Black Mirror’s episode “Nosedive,” where a girl tried desperately to join the society’s elites to boost her social media score? In fact, this happens regularly, and we see it all the time between influencers in the form of shared live videos, mentions in stories, and hanging out together. Even on a small scale, such as comments, influencers tend to like and comment on posts to get these reactions back on their own posts in nonofficial association on an untold agreement.
Don’t Spam Your Followers With Too Many Ads.
If you accept any quotation you get, your followers will despise you. After all, instead of giving them the content that they followed you because of it in the first place, you spam them with too many ads. After a while, they won’t respond to any of what you say because simply they don’t believe you anymore. For them, you became the famous influencer who doesn’t care for anything except money and free gifts; every ad you present would be tasteless. Eventually, advertisers will stop working with you. Also, another thing that advertisers hate is to feature more than one brand in the same category. For example, if you partnered up with a skincare company, you can not accept another brand that falls into the same classification in the same week! This would make you unreliable for both: your followers and your advertisers.
Sparkle Your Creativity. Drive More Traffic
It’s so common to see a significant disparity in the number of likes and comments when influencers promote any brand compared to the number of reactions on their regular posts. However, it’s not the fault of the brands nor the products/service being promoted; it’s the less effort/creativity put into featuring these ads. The low reach for those posts doesn’t only hurt the brand or your agreement with the brand; it also affects your platform as w whole, as future marketers who would look into your account will think twice before selecting you as an ambassador. Why? Because you didn’t really show your creativity with the previous brands. Your creativity is your ID and your reputation in the influencers world. Remember that your creativity would be appreciated not only by the advertisers; but by your followers as well, who believe that you only promote what you like. So give them reasons to believe in you!
Don’t Post Stock Pictures From Pinterest
Just don’t do that! Don’t post Pinterest photos just because you want your followers to think that you’re a regular Channel and Gucci shopper, because they will know, and you will look like shit. Once your reputation is down, it’s hard to get back on your feet. Furthermore, your followers must believe you to engage with your content because if they accept the fact that your stunning photos are photoshopped and your goods are stolen pictures, you will lose sponsors and significant advertisers.
In addition to the excessive use of filters not only on your face but also on the products that you receive from brands, this matters in specific goods such as fashion, as using filters on lipgloss will deceive your followers who want to buy the same item thinking it’s the real color of it because their favorite influencer wore them on in front of the camera.
Consistency is Key
Posting regularly is so critical in boosting your reach and increasing your traffic. Indeed growing your account requires commitment; consider it your brand or your full-time job because having an Instagram or TikTok account without posting content for days or weeks is like renting a store without stocking it with products. When mentioning posting, we strongly include daily Stories due to their significance (All statistics are in 2021)
- There are 500 million daily active Instagram Story users.
- 60% of Millennials either post or watch Instagram stories.
- Instagram Stories are used by 36% of businesses to promote their products.
- Instagram stories are viewed by 70% of Gen Z.
Consistency also means having constant principles, open-minded yes, of course, but stick with your beliefs and don’t compromise for money or exposure.
Speaking about money, is collaborating with brands is the only way to earn cash as an influencer?
What if we tell you that you don’t need to wait for the advertisers to connect with you? You can earn good money through advertising whatever you want for your own sake through Affiliate Marketing.
What Is Affiliate Marketing?
Affiliate Marketing is a Sales-Performance Marketing model where every product sold through an affiliate’s campaign is subjected to a previously agreed commission. Affiliate Marketing is simply the model where affiliates -influencers- choose a product they enjoy and start earning money through promoting it. We can assure you that it will be the most effective strategy to earn money because the most engaged customers are the ones who come from organic traffic, such as your platform!
In this scenario, you, as an influencer, could make a great affiliate by following these steps:
- Register yourself to AFFSQUARE Affiliate Network, which offers a wide range of products for all niches.
- Choose the offers -products/services- that you like and get a customized link or, even better.. A coupon especially for your followers and with your name!
- Start promoting your link and coupon by featuring the best deals for your people.
- Then Earn your commission weekly whenever you secure a sale or an action according to the agreement.
If you have what it takes to become the next mega-influencer, you need to follow a strong strategy built upon researching and studying the effectiveness of failure stories for self-learning. In order to feature the real you to make the best out of this high-paying industry.