Media Buyer Specialist / ECommerce

Job Responsibilities:

• Work with internal clients to create a social media strategy/proposal that collaborates with marketing, advertising campaigns, research top influencers, competitors, and trends in clients’ industries. Build, manage, and optimize Social Media campaigns and Retargeting. Follow social media campaigns and calls-to-action that drive target buyers to client sites Facebook Advertising, Google AdWords, LinkedIn, Twitter
• Coordinating with graphic designers for artwork requirements for campaigns. Monitoring, optimizing, and measuring web trends, traffic metrics, and funnel performance and regularly update the digital dashboard
• Defining requirements, tasks, and resources associated with SEO strategy, and management
• Analyzing campaign performance and compile and present detailed reports with proactive insights
• Work with Brand Creatives & Content Creators to develop creative assets to support campaigns
• Set specific objectives and report on ROI
• Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, LinkedIn, Google UTM Builder
• Understanding of branding, marketing, SEO, and CTA marketing content development
• Excellent written and verbal communication skills
• The ability to multitask and perform under tight deadlines
• Good organization and planning skills
• Creative and good writing skills
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience in monitoring and managing campaigns