Digital Marketing Manager

Experience Needed:

4 to 10 years

Career Level:

Manager

Job Type:

Full Time

Job Responsibilities:

  • Planning, implementing and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Instrument conversion points and optimize user funnels
  • Collaborate with advertisers and publishers ( Affiliates )
  • Mastering lead generation and sales conversion
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
  • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
  • Excellent communicator with ability to sell and convince. You will manage all relationships with Advertisers and ensure we get the most efficient cost possible.
  • Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
  • Strong analytical skills and data-driven thinking
  • Prepare accurate reports on digital marketing campaign’s overall performance.
  • Work with the web development team to optimize copy for search engine optimization.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Identifies the right influencers to partner with based on campaign goals.
  • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, display and search advertising.
  • Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
  • Monitor costs and return on investment (ROI)
  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
  • Instrument conversion points and optimizes user funnels
  • Communication, Leadership, People Management, Detail-Oriented, Budgeting, Organized, Creative, Multi-Tasking
  • Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.
  • Support the sales team to develop powerful digital strategies for pitching.
  • Develop lead generation strategies to effectively incubate, qualify, and convert leads.
  • Know how to make a sales funnel and automation of it
  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven thinking
  • Experience writing articles on marketing
  • Mastering lead generation and sales conversion
  • Hands on experience with online marketing tools and practices
  • Strong analytical and project management skills
  • Proven ability to translate performance data into actionable insights using quantitative analysis
  • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
  • Excellent communication and negotiation skills
  • Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
  • Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
  • Has a wide and proven knowledge of the Affiliate Marketing
  • Understanding of SEO and web traffic metrics
  • Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment

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