Advertiser’s Guide for the post- Black Friday season 2021

Whether you achieved your sales goals during this black Friday or not, don’t worry, cause the opportunity is still here. You can boost your profits after black Friday, as there are many chances to seize starting from Cyber Monday till the end of December.  According to Criteo statistics, 76% of companies will limit promotions to the weekend of Big Sale Friday (41% only 1 day), which means that you can stand out and be unique by exploiting the post-black Friday period. So, prepare yourself as you’ve got a whole season to plan for.

In this article, Affsquare will provide you with the necessary information, statistics, and tips to ensure that you’re ready for the post-black Friday season.

First, let’s talk about the chances you have!

According to Think with Google, consumers shift their attention to cyber Monday, Christmas, and the new year after Black Friday. Hence, These are the significant events that you need to concentrate on and plan for.

It was found that Cyber Monday searches witnessed a surge to 71% in the middle east. Also, It has been discovered that consumers in the middle east go through 4 phases during the Black Friday season. The first and second phases start way before black Friday, then the third phase occurs during black Friday week, and lastly, the fourth phase happens after Black Friday and during cyber Monday, Christmas, and new year.

In the 4th phase, which is called the wrap up according to think with Google, consumers try to capture the last sales of black Friday. They look for more offers and last chances of deals and discounts to get.

According to Statista, 85%  of United Arab Emirates consumers were willing to buy during Cyber Monday 2020. In addition, Campain-me Middle east stated that MENA consumers spend as much as 20 % of the annual online sales during this period as, In 2020, consumers bought 2x of what they purchased in 2019. Also, last year’s statistics confirmed that Cyber Monday beat Black Friday by $2.4 billion on digital spending. Besides, 60% of Saudi Arabians mentioned that they use online shopping for Christmas and New year, according to Adcolony.

Based on the information mentioned above, it is crucial to take advantage of the post-black Friday period starting from Cyber Monday. This will help your business grow and increase your sales and lead acquisition. It was proved that Cyber Monday and Black Friday account for a 180% increase in lead acquisition compared to regular shopping days, according to Socital, 2020.

Still, how would you seize the post-black Friday period?

1- Retargeting strategies are key to your plan during this period.

Start retargeting your consumers who are interested in your products or who abandoned their cart during black Friday. Retargeting campaigns are very effective during this time. According to Accudata, 70% of website visitors retargeted with ads are more likely to convert. Using your affiliates to help you retarget consumers will be much more effective. They will make you reach more consumers without depending only on paid advertising on social and display ads as it was proved that they are less effective during this time of year compared to their cost. AdRoll found that CPMs for all campaign types nearly doubled around Black Friday and Cyber Monday last year. That’s why using affiliate marketing will get you through this costly season while guaranteeing to achieve your goals and retargeting your desired consumers based on data and insights. 

2- Make use of affiliate marketing.

Integrating affiliate marketing into your post-black Friday plan can be a good call. If you had a look at the amount of income and revenues most affiliates achieve globally, it might give you an insight into their effectiveness as 12% of affiliate marketers generate $75,000 in affiliate income alone. Also, affiliates can help you increase your conversion rate as the average conversion rate that the affiliate marketer can achieve ranges from 1% to 5%. Therefore, using affiliates’ effectiveness and budget to reach more audiences and run marketing campaigns for you is a great and cost-effective way to grow your revenues during this period.

3- Using Coupons still works after black Friday!

The fun doesn’t have to stop after Black Friday week. You can still provide your consumers with offers and coupons to boost your sales and give them a last chance to capture your offers. According to Think with Google, searches for coupons grew by 31% during the wrap-up phase compared to the previous stage. You can make use of Christmas and new year season by giving offers, discounts, and coupons. Consumers in this phase tend to search for products and things to buy as gifts for their loved ones. During this period, searches for “gifts” grew by 55% compared to a month earlier. Also, 44% of consumers mentioned that they look for Ads that provide a coupon while searching for things to purchase for the new year and Christmas, according to the Adcolony survey.

Based on a survey conducted by sitcore, 75% of middle east consumers said they would exchange gifts. So as you can see, providing consumers with coupons and discounts through your affiliates during this phase can help you boost your sales while making the fear of missing out plays its significant role by letting the affiliates provide limited-time coupons and discounts. 

For more information about coupons and how to integrate them into your strategy, have a look at this article: Coupons and e-commerce.

4- Use influencers for maximum profit.

According to Sitcore, Four in five people in the middle east say influencers are a source of inspiration for seasonal trends. That’s why an excellent method to boost your sales during this season is by using influencers. It was found that 65% of middle eastern consumers will look for influencers they follow to inspire them and help them plan for purchases. So using social media influencers besides focusing on video creators and influencers on youtube and TikTok will be a smart step. As per Thinking with google report, consumers in the middle east use youtube to search for gift inspiration and ideas for Christmas and new year. Interest in such types of videos grew by 90% in the two weeks following black Friday. According to Sitcore survey, 59% of middle east consumers stated that they would fear missing out if they cannot obtain a product or service a favorite influencer presents for the festive season.

Wrap up!

The season has not come to an end yet. As an advertiser, you still have plenty of chances to boost your sales and make more profit. The thing is that you have to plan wisely and smartly following the mentioned tips. Here in Affsquare, we can help you do that through our affiliate network, in which you will have access to thousands of affiliates. You can easily retarget your consumers by using affiliates and influencers who are relevant to them, which will be more effective as 40% of consumers stated that they are affected by ads and offers relevant to them. You also can use those affiliates to promote your coupons. 

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