Affiliate marketing is now used by 80% of brands. With the rise of Affiliate marketing in the middle east and the increased number of affiliates, it is about time for someone to step forward and address specific problems that most affiliates suffer from besides presenting some solutions.
We at Affsquare are trying to do that through this article, in which we will tackle a couple of issues that many affiliates deal with and solutions to overcome them.
So keep reading to beat your problems and find the success you are looking for!
For many affiliates, payment methods and terms can impose a problem.
Whether you are a newbie affiliate and still figuring out the most suitable payment method, or you are a professional and well-established affiliate who suffers from affiliate networks and companies who don’t pay on time. According to some statistics, it was found that Over 40% of the affiliates stopped working with the affiliate network because of a payment problem, and 65% of the affiliates left a network because of repeated payment issues.
So we at Affsquare know the struggle!. We understand that these 2 problems might be challenging for you. But don’t worry cause we’ve got your back.
Let us address the first problem as a start:
What is a suitable payment method for me as an affiliate?
A repeated question that every affiliate thinks of. For a beginning, you need to get to know the different types of payment methods:
1- Pay per sale: you get paid on every sale achieved through your link.
2- Pay per lead: you get paid based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete the desired action, whether by filling out a contact form, signing up for a product’s trial, or subscribing to a newsletter.
3- Coupons: you get paid every time a customer uses your coupon.
4- Pay per install: you get paid every time a consumer installs an app through you.
But how would you know which one is suitable for you?
Coupons are suitable for influencers and coupon sites, while pay-per-install might be suitable for influencers. As for pay per lead, it might be appropriate for bloggers and YouTubers. On the other hand, pay per sale is convenient for bloggers and comparison sites. But bear in mind that you don’t need to have a website or a blog to be an affiliate. All you need is to have digital marketing skills which will allow you to work in the affiliate world. Once you have these skills and know exactly what you can do and need, you can decide the proper payment method.
Whatever the payment method you choose, keep your mind on your niche and its needs. This is the best way to decide what method will work best for you and will make you achieve the maximum profit.
As for the second problem concerning the delay that most affiliates face while dealing with affiliate networks. Unfortunately, most networks pay their affiliates too late; they might delay the payments for 6 months.
Getting your commissions late might frustrate you and cause problems. In most cases, you want to reinvest the money you have earned as quickly as possible.
To avoid this problem:
1- Search for the network reputation before starting to deal with them.
2- Choose networks that guarantee you will be paid on your commission earned by a consistent date each month.
You can find affiliate networks that pay you monthly. Such as here at Affsquare.
Tracking and monitoring your performance.
80% of affiliate marketers track both their desktop and mobile sales. It’s no surprise that you have to keep track of your affiliate links and your performance; otherwise, you won’t know what works and what doesn’t. It is crucial to get actionable insights to optimize your campaigns. However, many affiliates face problems when it comes to tracking their performance and how their affiliate links work.
But don’t worry cause we will provide you with some tips:
1- If you are an affiliate who has a website or blog, then:
You need to track your website visitors’ behavior to use the insights in improving your performance, and website user experience cause Improving the user experience helps reduce the site’s bounce rate and increases the number of clicks and conversions.
To do that, you can use
- Google Analytics: It is a free tool that analyzes the website’s performance to help you track where your visitors come from (sites that link to you) and how visitors interact with your site.
- GTmetrix analyzes the performance of your website pages and provides guidance and recommendations so that you can improve performance. These include issues such as page load speed, user/visitor experience, and bounce rate of the website.
2- If you are an affiliate who do marketing activities without having a website or a blog, then you can use:
- Facebook Pixels or google conversion tracking tool to track your marketing activities and traffic.
3- Whether you have a blog or a website or you don’t have one, You need to track your affiliate links, we know that this process might be a burden, but you can easily do this through:
- Voluum which is an affiliate tracking tool to Keep track of your affiliate links
- Another way is through dealing with affiliate networks that can give you affiliate links to promote and give you access to observe and monitor the performance of your links.
Finding a suitable offer or product to promote:
18.15% of affiliate marketers agree that relevance is the most important factor to consider when choosing a product. It might be confusing to decide which offer or product you should promote. Actually, the product selection phase is often the main area of neglect with superficial choices like commission rate, popularity, or the actions of your competitors.
Many affiliates take a lot of time thinking about the most suitable offers to promote to their audience. It might be challenging, we know. However, we at affsquare have come to the rescue! Cause we know that choosing the right product can make or break a campaign.
1- Always stay customer-centric. You need to focus on your niche and its needs; once you do that, you will know what product to choose that will match your niche demands.
2- Promote products that you will use yourself. You need to preserve your authenticity among your audience; this will boost your credibility and profits in the long term. Always Remember that Your reputation is at stake.
3- Consider the evergreen products among your choices, and don’t limit yourself to trendy products only. This can secure you long-term profits.
4- Don’t consider price alone.
5- 30% of the website owners agreed that there weren’t enough affiliate products that were relevant to the readers. Try to sign up with an affiliate network to overcome this problem. You will have a pool of products to choose from.
Plating your content:
This is the part where it becomes a challenge for many affiliates, whether you are a blogger, influencer, YouTuber, have your own website, or even doing email marketing. It requires time, effort, skills, and dedication. It was found that 62% of affiliate marketers worry about the quality of the content they publish while promoting affiliate products.
Some affiliates might face mental blocks to come up with fresh ideas or might face a problem deciding the best tone of voice to use. Some other problems may include: how to present the content.
Whatever your problem is, We will cover every tiny aspect and give you the needed advice.
1- Learn about your audience to decide the best way to address them. You may want to have more professional content representing a certain image according to your niche; in this case, using a formal or semi-formal tone would be suitable. However, if you want to have a more natural and personal image that goes along with your type of niche, then using a friendly tone would be perfect.
2- If you have a mental block, try to see what your competitors are doing and study your audience’s needs and what they are interested in. this will help you figure out some topics that might be exciting for your niche.
3- When you are presenting your content, try to use visuals cause according to many studies, 90% of the data the brain transmits is visual
4- 23.18% of affiliate marketers promote between 11-20 products, and 14.19% promote 21-50 products. Careful not to bombard your audience with so many products and links. Try to create content for every product or category separately.
For more advice concerning having high-quality content, you can read 8 blogging secrets to start your earning journey
According to some researches, it usually takes at least 6 months before you make money from affiliate marketing, the process might appear slow, but it is worthy. It will depend on how creative you can get with your content and SEO optimization.
Perhaps you’re noticing more and more people visiting your site, but you’re failing to increase your sales at all. Obviously, traffic is good, but your readers’ engagement, clicks, and sales are even better. You might be noticing that many people are visiting your site; however, your sales number is at the bottom! This can give you frustration and headache; you keep thinking about the problem and what you might be doing wrong.
Here, you need to look at your traffic and your conversion rate. If you are not getting much traffic, then this is the problem. With optimized keyword targeting, affiliate sites can get 7 times more conversions. On the other hand, if you have massive traffic but a poor conversion rate, you need to focus on driving more targeted traffic.
Other than the traffic and the conversion rate aspects, the way you think about your audience might be another reason for the poor sales problem. If you keep thinking that you should give your audience what they want, then it’s time to change your mentality.
Sometimes, the audience doesn’t know what they want, and sometimes you need to highlight specific needs so that they can recognize that they have to fulfill these needs.
The problem here is that it’s a little bit difficult to convince your audience with something they haven’t actually sought. Although it might appear like a challenge,we have the right solutions for you:
1- Make sure you are incredibly clear about who your niche is.
2- Examine the products you promote and whether they suit your niche.
3- Provide your audience with some form of value and genuinity to gain their faith so that adverts aren’t perceived as cheap or opportunistic.
4- Provide them with high-quality content.
5- Give them help: advice, recommendations, and answers.
6-Try not to be too sales-focused; you could be hurting your sales and don’t overload them with many affiliate links.
7- Use google ads and Facebook ads to increase your sales.
If you want to improve your sales through Facebook ads:
1- Take care of Facebook policies, Don’t run ads directly to your affiliate link. Facebook is generally not a huge fan of affiliate links, and doing so too much could end up getting your account shut down. Instead, try sending your customers to your landing page.
2- Make sure that your landing pages are compliant with Facebook’s Ad Guidelines.
3- Add a call to action button to incite your customers to purchase.
4- Use social proof. People tend to believe other people’s opinions. They usually find them more credible. So using social proof and showing consumers’ feedback will boost your sales and credibility. In addition, posting these kinds of posts will encourage more users to comment with their feedback creating a snowball effect, which will raise the engagement; thus, people will pay more attention to the product, and you could benefit from word of mouth generated from this.
5- Promote several products, not just one. Promoting one product will reduce your chances of making more sales. You need to try a variety of products, monitor their performance for approximately 30 days, and then decide on the best products to promote.
6- Make sure that you follow the right sales funnel in your campaigns.
Affiliate marketing holds so many opportunities waiting for you to seize. However, sometimes, it might be challenging. Yet, despite these challenges, you can always achieve your goals once you think wisely and make the right decisions.
Here at AFFSQUARE, we can help you through your whole affiliate journey and give you continuous consultation and support to overcome any problem and make the best out of affiliate marketing.
For more information and consultation contact us on